Alibaba safeguards intellectual property rights (IPR) across its e-commerce ecosystem through a technology-driven framework that protects rights holders and helps keep platforms trusted for consumers and merchants. From the U.S. alone, $53.4 billion of goods were sold to Chinese buyers on Alibaba’s platforms in 2024, and EU member states exported €89.3 billion of goods to China through Alibaba marketplaces from 2022 to 2024.
Alibaba also pairs seller vetting with a best in class four pillars of IPR enforcement: proactive monitoring (increasingly AI-enabled), notice-and-takedown (NTD), offline enforcement, and stakeholder engagement, with emphasis on small and medium-sized enterprises (SMEs).

Epstein Drangel LLP is a leading intellectual property law firm with offices in New York, California and Beijing. We specialize in intellectual property, providing a full range of services, including all forms of litigation, prosecution, transactional services, and creating and implementing comprehensive global anti-counterfeiting programs. We understand the dynamic nature of intellectual property law and our clients’ businesses. Each member of our team is experienced in the complexities and nuances of clearing, securing, and enforcing intellectual property rights throughout the world.

Mischon de Reya is an independent law firm, which now employs over 1400 people with more than 650 lawyers offering a wide range of legal services to companies and individuals. The firm has grown rapidly in recent years, showing more than 40% revenue growth in the past five years alone.

With presence in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with Karas So LLP), the firm services an international community of clients and provides advice in situations where the constraints of geography often do not apply.

The work the firm undertakes is cross boarder, multi-jurisdictional and complex, spanning six core practice areas: Corporate; Dispute Resolution; Employment; Innovation; Private; and Real Estate.

SICPA Product & Brand Protection is a pioneer in authenticated security solutions for brands operating in a world of illegitimate trade. By anticipating our customers’ evolving security needs, we are pushing the limits of product safety while building more secure and reliable supply chains. 

Backed by SICPA’s 100 years of experience and advanced operational capabilities, we deliver a comprehensive and customisable strategy with the aim of building a long-term relationship with our clients.  

Our customer-centric approach offers a robust shield for end-consumers and helps our clients overcome new market challenges, all while building a safer future for trade and commerce.

Winston Taylor is a transatlantic law firm built for the businesses, people, and markets driving capital and innovation. The firm is present in the major commercial centers that matter to global clients: the U.S., the U.K., Europe, Latin America, and the Middle East. With a team of over 1,400 lawyers, Winston Taylor brings deep experience in Major Litigation, Critical Transactions, Strategic IP, and Private Wealth; and four focus sectors: Technology, Media & Telecommunications, Life Sciences & Healthcare, Financial Services, and Projects, Energy & Infrastructure. Whatever the challenge, Winston Taylor is in the room with its clients, shoulder to shoulder in the everyday moments, and the ones that change everything.