Chloe Long joined the Anti-Counterfeiting Group (ACG) in 2025, bringing over 17 years’ experience leading global brand protection programmes for large international brands including Nike, Michael Kors, Versace, Jimmy Choo, ghd and Superdry. Her expertise spans international anti-counterfeiting strategy, investigations, cross-border enforcement and online brand protection. Chloe stepped into the ACG Director General role in July this year.

Before joining ACG, Chloe served for almost a decade on the ACG’s voluntary Board of Directors, including as Vice-Chair and Interim Chair.

Passionate about tackling the economic, reputational and consumer harms caused by counterfeiting, Chloe advocates for intelligence-led, multi-agency and collaborative approaches to protecting businesses and consumers.