Julie was born and raised in El Salvador, graduated as a Mechanical Engineer and was the 5th woman to graduate in that profession at the university.
She joined the company in 1999 in El Salvador working for CBD as the Regional Wholesalers Leader. She took care of Pricesmart opening as a modern channel customer in El Salvador and managed Walmart.
For 15 years she managed several account as a Sales manager and in charge of trade marketing and innovation roles, giving her the opportunity to have the knowledge across Latin America about customer, channels and portfolio.
Since July 2013 she has been the responsible for the brand protection program for Latin America, implementing a Global business-oriented strategy, working with External Partners and US Protection Agencies (Customs, CIA); also working very closely with partners like INTERPOL, OLAF.