Juan Cichero

Since October 2019, Juan has been the Head of the Brand Protection Program for Mercado Libre. Before joining Mercado Libre, he spent almost 4 years with Philip Morris International (PMI) as Illicit Trade Prevention Manager for Latin America & Canada. 

Before that, he was with NIKE for 10+ years, leading the Brand Protection efforts for the Southern Cone; directing IP enforcement activities in Argentina, Bolivia, Chile, Uruguay, Paraguay & Peru

Juan holds a Hold a Law degree from the Catholic University of Argentina (UCA), and is a member of the Buenos Aires city Bar Association.