Jayne Durden is a Program Manager at Amazon with the Global Brand Engagement team, working with leading global brands to establish Amazon as the world’s most trustworthy store. She leads the apparel and footwear category, and collaborates with brands to enhance IP and anti-counterfeiting protections. Jayne’s spent her entire career in IP and brand protection. She qualified as an attorney in Australia and worked at a premier law firm there before moving to Asia and then the US. Since then, she’s worked inhouse at PPG Industries and Techtronic Industries in global brand protection, at leading IP service providers, CPA Global and Anaqua, before leading a trademark practice at an IP boutique law firm.

When she’s not working with brands, Jayne can be found sailing the high seas – she’s a competitive offshore sailor as well as a licensed captain.