Fuelled by the pandemic, the growth of fake goods continues to rise at an unparalleled pace across all sectors as consumers turn increasingly to online platforms. This $2 trillion global industry, estimated at more than three percent of global trade, is continuing to flourish despite the efforts of multiple agencies across the world in conjunction with brands and their legal and brand protection advisors.
However, with economics at the forefront of Covid-recovery, pressure to tackle counterfeiting through global collaboration is greater than ever as corporates risk financial reputational, social and ethical damage. But what does good protection look like? How can companies be made to prioritise brand protection programmes? What are the IP risks when dealing with collaborations? What new regulation is in the offing which will impact enablers from social media operators to e-commerce platforms? What are regulators doing and how can companies get involved? Where are the hotspots and tips for dealing with them? And can there ever be a fully global solution to combat this illegal eco-system?
The Anti-Counterfeiting World Law Summit convenes heads of IP and Brand Protection with policymakers, government agencies, law enforcement and technology innovators with brands and innovators globally to discuss the latest developments whilst sharing insights and experiences of the anti-counterfeiting war.
Other topics to be covered include:
- New challenges in a post-pandemic world
- What the enforcers say – a global perspective
- Inside track: how to create a brand protection strategy
- Harnessing game-changing technology in practice/emerging trends and tools in fighting fakes
- ROI: how brand protection leaders demonstrate value
- Hotspots – and the management of agile brand protection
- Upcycling – blurring the boundaries
- Devising strategies for small and medium-sized enterprises
- Online e-commerce operators and social media platforms challenges
- Brand collaborations: protecting and enforcing IP
- Spotlights on the Middle East and Latin America
Delegates will gain:
- A truly global perspective on anti-counterfeiting strategies post pandemic
- Insights into a wide range of sectors and what strategies they are deploying
- New trends in the marketplace and how they will impact your company
- The latest on online strategies and how tech can help
- What agile enforcement looks like in a post-pandemic world
- The real impact of Brexit – and why it’s attracting IP fraudsters
- How to achieve and measure brand protection – and what success looks like
- Emerging issues in brand protection and what you should be doing to address them
- An opportunity to network and exchange experiences with some of the world’s top companies
- Case studies from our speakers on the steps they are taking to challenge counterfeiting
How to book
Delegate tickets to the Anti-Counterfeiting World Summit provide you with full access to all sessions.
For more information on discounted rates for academics, NGOs, group bookings, please contact Jasminder Soor on firstname.lastname@example.org
Fees exclude VAT.